Moving UNiDAYS
beyond the discount
Brand + UX Strategy / UI Design / Project Management
Live Client Project – Winning Pitch
BACKGROUND
UNiDAYS partners with fashion, food, music and tech brands to bring exclusive discount offers to college students. They have successfully scaled their business to over 100 markets by saving students money and connecting brands directly to the coveted Generation Z consumer segment. But, in order to continue growing, they need to determine what comes next.
THE ASK
Define the “new UNiDAYS” within the minds of college students across the world.
THE CHALLENGE
Move UNiDAYS’ brand promise beyond savings.
THE SOLUTION
A digital platform that empowers college students to make the most of their college years.
THE SITUATION
UNiDAYS is only seen as a discount code.
Because of their limited product offering, UNiDAYS’ current brand experience does not inspire anything beyond a discounted purchase. UNiDAYS is so focused on helping their brand partners’ reach their goals, they have not established their own relationship with students.
THE OPPORTUNITY
What if UNiDAYS could truly reflect what it means to be a college student?
College students are in the most transformative stage of their lives. They are…
Living independently.
Students are living away from home for the first time and paying their own bills. They need to save money, but they don’t want to miss out on anything.
⟶ How might UNiDAYS support students as they become financially independent?
Overwhelmed with choice.
College students are finally free to make choices about how to spend their time. With limitless opportunities, it is easy to get overwhelmed.
⟶ How might UNiDAYS make it easier for students to try new things?
Unsure about the future.
Students might make a four-year plan during orientation, but they rarely stick to it. Each person’s idea of what comes after graduation is constantly changing.
⟶ How might UNiDAYS build students’ confidence as the countdown to graduation begins?
THE SOLUTION
The New UNiDAYS: A platform that empowers college students to make the most of their college years.
In order to deliver the brand promise of The New UNiDAYS, our team created three brand pillars that come to life in the digital experience:
SAVE.
UNiDAYS saves students money because the further their money stretches, the more they can experience.
EARN.
UNiDAYS gives students opportunities to gain real-world experience so they can learn by doing.
ENRICH.
When students SAVE and EARN with UNiDAYS, they realize who they can be.
Discover deals
Browse current offers organized by lifestyle bundles, curated collections and deal category.
SAVE
Track savings & set goals
Keep track of your recent perk redemptions and bucket saved money towards pre-set goals thanks to a partnership with Qapital.
SAVE & ENRICH
Gain real world experience
Get access to scholarship and internship opportunities sponsored by UNiDAYS Brand Partners. Connect with students on your campus who are looking for work or need a job done.
EARN
Get advice from experts
Learn about financial health, personal growth and professional development from UNiDAYS Brand Partners and students like you.
ENRICH
How did I make it?
With a competitive audit, some collegiate
nostalgia and my killer teammates
TEAM
Alexander Whiteway, Creative Brand Manager
Meredith Makhoul, Strategist
Imani Sherrill, Strategist
Sean Johnson, Copywriter
Dakota Ward, Art Director
Joelle Halle, Experience Designer
WHAT I LEARNED
Design Concepting
Learn how to tell your idea’s story as if it's a children’s book. Then find someone who will listen and ask them for feedback.
Project Management
It is important to take initiative in a group setting, but it is equally important to have faith in your teammates. If you need help, ask for help.