Brand Guidelines for Bald Top Brewing Co.
During my first semester at VCU Brandcenter I worked to help out a local brewery. My contributions included an extensive visual identity system to help build the brand.
Brand Guidelines for Project Holiday
My cohort of classmates at VCU Brandcenter produced the inaugural season of Project Holiday RVA. I designed the logo and brand guidelines for the event.
SPIRITED
Project Holiday should have personality and spark wonder. The look and feel of the brand should capture the spirit of the holiday season and the city of Richmond.
TIMELESS
Project Holiday’s visual identity should be elegant and memorable. It is our goal that as time passes, Project Holiday remains a tradition in the Richmond community.
UNIVERSAL
It is important that Project Holiday appeals to everyone, no matter what holiday they celebrate or what stores they shop at. Additionally, the Project Holiday identity should be able to live in universal contexts.
COMMUNITY-DRIVEN
Project Holiday hopes to invigorate and unite the Richmond community. We exist to help partner local artists with local merchants in order to benefit local causes. Plus, what’s more Richmond than a little friendly competition?
Interface for Aurasleep App
In my second semester at VCU Brandcenter, I designed this interface to prove a concept for better, more mindful sleep.
Transbordoria, a board game
I worked with a team of classmates to create a new board game called Transbordoria. I worked with Katie Paxton to design the board, cards and game pieces.
