DISCOVER – Distilling the current dynamics of the retail industry to reveal what might happen next
I started my process exploring past trends, investigating the current state of the retail ecosystem, and crafting my own hypotheses about what’s yet to happen in this space.
SURVEY & SHOPPER INTERVIEWS
Next, I spoke with and surveyed numerous Generation Z shoppers in order to identify how they shop and what they need to know before deciding to buy something.
DEFINE – Determining how QVC Now can best resonate with a new shopper
Based on my research, I charted shopper needs vs. shopper wants to identify where QVC Now can make the most impact.
ARCHITECT – Setting the foundation for QVC Now
Once I decided to introduce a new brand underneath the QVC umbrella, I defined specific brand values and behaviors that could translate into a cohesive digital experience.
I created an identity system for QVC Now that reflects its personality as a playful, vibrant brand dedicated to inspiring and empowering shoppers.
DESIGN – Bringing QVC Now to life
I spent a long time creating low-fidelity wireframes in order to figure out how everything feels and works together.
I designed the interface with simplicity and digestibility in mind. I wanted the user to be presented one piece of information at a time so the experience feels conversational.
I exercised a lot of restraint when creating these concept flows because I wanted to make sure every feature and component has a function.
Tools: Google Forms, Physical Prototyping, Sketch, Illustrator, Photoshop, Keynote