DISCOVER – Distilling the current dynamics of the retail industry to reveal what might happen next
MARKET RESEARCH
I started my process exploring past trends, investigating the current state of the retail ecosystem, and crafting my own hypotheses about what’s yet to happen in this space.
SURVEY & SHOPPER INTERVIEWS
Next, I spoke with and surveyed numerous Generation Z shoppers in order to identify how they shop and what they need to know before deciding to buy something.
“I rarely buy things that don’t have reviews.”
“I’ve gotta have fast shipping and trustworthiness of the website I’m buying it from.”
“I feel good knowing I’ve done my research.”
“My favorite part about shopping is finding the best deal.”
“If I know exactly what I want I check my preferred websites to see if there’s a price difference. ”
“I love finding new, different, fresh products I’ve never seen before.”
DEFINE – Determining how QVC Now can best resonate with a new shopper
EMPATHY MAP
Based on my research, I charted shopper needs vs. shopper wants to identify where QVC Now can make the most impact.
ARCHITECT – Setting the foundation for QVC Now
BRAND FOUNDATION
Once I decided to introduce a new brand underneath the QVC umbrella, I defined specific brand values and behaviors that could translate into a cohesive digital experience.
STYLE GUIDE
I created an identity system for QVC Now that reflects its personality as a playful, vibrant brand dedicated to inspiring and empowering shoppers.
DESIGN – Bringing QVC Now to life
SKETCHES
I spent a long time creating low-fidelity wireframes in order to figure out how everything feels and works together.
WIREFRAMES
I designed the interface with simplicity and digestibility in mind. I wanted the user to be presented one piece of information at a time so the experience feels conversational.
ANNOTATED FLOWS
I exercised a lot of restraint when creating these concept flows because I wanted to make sure every feature and component has a function.
Tools: Google Forms, Physical Prototyping, Sketch, Illustrator, Photoshop, Keynote
